Vortex captures a unique concept that sets it apart from the competition. We’re a branding firm that can help you with everything from naming to logo design to communications, style guides, and identifying your target segment.

From the beginning of a company’s lifecycle to the end, we focus on growth. Via functional and emotional benefits, a great brand strategy appeals to both hearts and minds. It communicates a strong value proposition to all stakeholders, both within and outside the company. The right approach strengthens your brand’s promise, increases brand equity and economic value, and improves real-world business results.

• Create or update a company's or a product's positioning. 
• Rewrite the company's mission, vision, and values 
• Boost financial results by optimizing the brand portfolio. 
• Create a structure for brand marketing that is both persuasive and distinct. 
• Examine the client's and rival brands' assets and liabilities. 
• When making brand decisions, quantify the economic benefit at risk. 
• Define what constitutes a competitive advantage. 
• Investors should be able to see where potential increases in shareholder value will come from. 
• Customer expectations and value propositions should be segmented. 
• Determine the foundations of a company's brand's long-term viability. 
• Align consumer interactions with purchase and loyalty motivations.